For creatives to invest in their talents, they must first access financial solutions which they find difficult to do when they lack collateral to secure their loans. This excludes many young people with talent from accessing loans to build their businesses or develop products.

Capital and investment mobilization. Creative content has great global appeal and if harnessed well can result in great financial reward for an investor. There has been a great interest in African content in the Western World and investors in Kenya have front row seats to profitable content. Art at Work is working to mobilize investment in the creative sector.

IP Collateral registry. This is a great innovation and breakthrough by Art at Work which allows creatives to use their works such as Art, Music royalties, Fashion lines, sewing machines, industrial design, trademarks, licenses, creative work contracts as collateral for Artists, musicians, fashion designers, hair dressers, DJs, actors, dancers. Art at Work has a proposed cash fund that allows the company to guarantee creatives to financial and lending institutions.