Many creatives find it difficult to access markets and consumers of their products. These products need radio playtime, buyers of art, ticket sales for live productions.

Standardization of products for global market appeal. Many artists due to financial constraints compromise on material used to produce works of art which also affects the ability to sell the work of art. By applying global standards and facilitating access to quality input materials, creatives stand a better chance to sell their products to a wide global customer base.